Is this link safe? Given the volume of email that most of us receive every day, it's a question that seems to come up on a pretty frequent basis. Some people even think that they have "pattern detection" capabilities that preclude the need for any technological filtering/scanning.
Here we'll explore what parts of the "is this link safe?" question can be scrutinized by a savvy visual inspection, versus what parts of the inspection are better done by a machine (well, an algorithm).
There are a number of easy best practices that are great for filtering out novice-level phishing scams and other unsafe emails. Including:
These are all reasonable, time-efficient judgement calls that assist (but don't fully cover) the need for scrutinizing the validity of the email.
There are also a number of areas where the we're better off leaning on smart algorithms to research and evaluate aspects of the email that are difficult to inspect manually. Here's a sampling of those areas:
Sender Domain Name
Many of these are possible to verify manually without the help of automated software, but the time burden would be impractical. For example, you could certainly use the diagnostic tool "whois" to inspect domain name registration age, but I think you'd tire quickly of having to do that manually for every suspicious email.
The real way to come out ahead when you find yourself asking "Is this link safe?" is to use human intuition in combination with well-placed use of protective technology. One easy way to achieve all of the automated checks described in this article, is to try out Mail Armor, an easy service for getting a second opinion on any email you receive that seems suspicious: